News article

Priva partners with TriEst Ag Group, a TriCal Group company

News
28 August 2024

Priva partners with TriEst Ag Group, a TriCal Group company, to bring advanced irrigation and climate management solutions to traditional field farming practices. 

[Vineland Station, Ontario August 28, 2024] – Priva, a global leader in innovative solutions for controlled environment agriculture (CEA), is proud to announce its collaboration with TriEst Ag Group. This partnership underscores Priva's commitment to advancing innovations both in traditional field agriculture and in controlled environment agriculture. 

In the face of increasingly unpredictable weather patterns and the need for sustainable farming practices, farmers are turning to protective structures such as tunnels and greenhouses to enhance their agricultural productivity. These methods not only increase quality and yields but also significantly reduce water and fertilizer usage, providing a robust solution to modern farming challenges. 

"Partnering with Priva allows us to offer our customers cutting-edge technology in climate and water management," explains Kevin Bryan, head of TriEst protected ag division. "TriEst customers are taking notice of these modern farming techniques, which provide greater assurance and security for their farming businesses. Together, we are driving innovation and sustainability in agriculture, ensuring that our clients can thrive in an ever-changing environment." 

Enhanced Yield and Quality 

Tunnels and greenhouses create controlled environments that shield crops from adverse weather conditions, pests, and diseases. By maintaining optimal temperatures, humidity levels, and light exposure, these structures enable crops to grow in ideal conditions year-round. This protection results in higher yields and superior quality produce, which is less likely to be damaged by external factors.

Water and Fertilizer Efficiency

Water conservation is a critical concern in modern agriculture. Greenhouses and tunnels utilize irrigation systems, such as drip irrigation, which deliver water directly to the plant roots, minimizing evaporation and runoff. This method reduces water usage significantly compared to traditional field farming. Additionally, the enclosed environment of these structures allows for precise control of fertilizer application, ensuring nutrients are used efficiently and reducing the risk of leaching into the surrounding soil. 

Adaptability to Changing Weather 

With climate change causing more frequent and severe weather events, the ability to protect crops from unpredictable conditions is invaluable. Tunnels and greenhouses provide a buffer against extreme temperatures, heavy rains, and strong winds, safeguarding crops from potential damage. This stability allows farmers to plan and manage their production cycles more effectively, ensuring consistent supply to meet market demands. 

"A prime example of why protecting crops from unpredictable conditions is invaluable is a strawberry grower who must supply 5-10% organic berries to fulfill their contract with a retailer," explains Andrew Brooks, business development manager at Priva. "Organic farming often requires more manual labor for tasks like weeding, pest control, and harvesting. Strawberries are already sensitive to weather conditions, and excessive rain can easily wipe out 50% of an organic crop.” 

Economic Benefits 

While the initial investment in tunnels or greenhouses can be substantial, the long-term economic benefits are significant. Higher yields and better-quality produce translate to increased market value and profitability. Moreover, reduced input costs for water and fertilizers contribute to overall savings, making these structures a financially viable option for forward-thinking farmers. 

In conclusion, adopting tunnels and greenhouses is a smart strategy for farmers aiming to improve their crop yield, reduce resource usage, and protect their investments from the uncertainties of climate change. These structures represent a modern approach to sustainable agriculture, ensuring food security and profitability for years to come. 

About TriEst Ag Group 

TriEst Ag Group is a distributor and applicator of soil fumigation, irrigation, fertilizer, and equipment products with a focus on fresh fruits, vegetables, tobacco, and custom turf applications. We have developed a unique group of company brands that allows us to offer growers our support from pre-plant through harvest, season after season. As an industry leader with more than 50 years’ experience, TriEst Ag Group offers innovative options and solutions that protect crops, people, and the environment with honest, long-term relationships that make us the first call a grower makes when they need help. https://triestag.com 

Media Contacts: 

Henry Vangameren
Regional Marketing Manager Americas
Priva North America Inc.
1-905-562-7351
Henry.vangameren@priva.com 

Lauren Roberson
Marketing Manager
TriCal Group
1-803-386-4868
lroberson@tricalgroup.com